Axiom was founded in 1997 when local entrepreneur Faisal Al Bannai identified a clear gap in the market for a wholesale and retail business for mobile communications.
Axiom grew rapidly and introduced its first retail outlet in the UAE in 2001. Axiom started its regional roll-out in 2003 and has since established presence in the UAE, Kuwait, Bahrain, Qatar, Oman, Saudi Arabia (2006), Egypt (2007), London (UK) in 2007 and India (2007).
Axiom Telecom became the Middle East’s largest wireless retail operator. The company’s operations merge wholesale; retail; value added services (games, ring-tones, data backup, warranty) and after-sales care of wireless communications devices.
In 1999, Axiom became the official distributors for most of the prominent mobile consumer brands in the UAE, including Nokia and Sony Ericsson, and had already sold the largest number of Nokia branded communicators in the Middle East.
The Axiom brand portfolio includes every leading international manufacturer of mobile telecommunications devices including Nokia, Sony Ericsson, Motorola, Siemens, Samsung, LG, Palm and i-mate™.
Further to acquiring Fono in 2004, Axiom today owns and operates stores through partner arrangements in the UAE with Spinneys, Lulu Centers and Union Co-op outlets. Axiom is also the exclusive telecom partner for Emarat, Enoc & Eppco Petrol stations where mobile phone accessories are sold in over 200 locations.
With this novel strategy of highly branded conveniently located outlets with petrol stations helping drive the rapid retail expansion, Axiom Telecom’s extraordinary regional roll-out has achieved more than 550 points of presence in the Middle East.
The year 2005 has seen the opening of two revolutionary Axiom branded outlets in the UAE: the region’s first wireless communications concept store and telecom café (Axiom café).
In December 2005, TECOM, a member of Dubai Holding, acquired a 40% share of the telecoms retailer. The relationship is expected to further accelerate Axiom’s growth and strengthen its market position using Dubai Holding’s vast infrastructure which has interests in sectors such as ICT, media, tourism.